Developing a strong presence on Facebook is a great way to promote your business and stay in touch with your customers. You should learn everything you can about Facebook marketing prior to kicking off a campaign. You ought to review this piece to get great information about marketing with Facebook.
Reply to any comments left on your wall. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. Reply to all your subscribers, particularly those that have questions and/or concerns.
Be sure to link all content published online back to your Facebook page. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
Another option, besides a Facebook page, is to create a Facebook group. A Facebook group allows users to have their own community. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.
Post on other people’s Facebook pages. This can really help you to gain exposure. However, it needs to be the type of attention you need. Only post to another page when it is valuable content. Avoid spamming because this will just annoy people.
Offer something exclusive if someone “Likes” your page. If someone likes your page it will get you a ton of exposure. Try offering something exclusive and free to people for “liking” your page. You could give away a free sample or even a chance in a sweepstakes. Making it lucrative can work well for you.
Make sure you answer posts and comments on your wall. This will show that you care about what they have to say. Facebook is similar in a lot of ways to making a phone call. You answer any questions that are asked of you about the business you’re running.
Be sure that your posts offer some value. In other words, you need to share content that people find interesting or posts that have something in them that people can use. Try to include news about interesting products or services as well that you’re offering. Don’t go for the hard sell in your postings or your clients will not enjoy reading your posts, particularly when it appears too regularly in their feed.
A group is a great idea for a company. You can communicate with customers and they can communicate with each other here. You may inform you audience about deals and give them other relevant information. Another benefit of the group is finding out all about your customers feelings and needs.
Be careful of sharing any update that’s totally alien to your brand’s typical messaging. While personal updates or thoughts on events might seem important to you, you have to remember that it might not interest your subscribers. Post anything of a personal nature using your individual Facebook profile.
Always try to respond to every question and comment you receive. This means both in your inbox and the ones that are left on your page. It will be surprisingly time-consuming, but it will pay off big in customer support and satisfaction.
Try encouraging user interaction with others fans and with you. If people begin bantering back and forth with each other, let it go on as long as it is appropriate. Don’t delete their post or you might insult them. However, if things become heated or if the conversation is offensive, then you should intervene.
Update your profile regularly. Should your business change, update your information on your Facebook page. Updated your page constantly is useful to customers wishing to learn more about what you do. Try changing things on the profile page occasionally to keep people interested.
Have customers post reviews to your Facebook profile. One of the best ways to encourage more interest in people who need your product is to show them how existing customers feel. By asking past customers to post their experience on your Facebook, you can help turn casual onlookers into buying customers.
Ask your subscribers to share your content with their friends. Offering an incentive such as a discount when they share will help you gain more subscribers. You could also promise to share a coupon code with everyone once one or your updates is shared by a certain number of subscribers.
Try to make love connections on Facebook against the backdrop of your brand. You can often bring help two people meet on Facebook. Get it done! Your brand will be right in the midst of the story of these two people, and they will share with their friends. This is a great way to promote via Facebook.
Consider hiring someone to manage your Facebook page. By continually posting about any new products, specials, updates, etc. that your business may have, you can remind customers of what is so good about you. If you are too busy to continually update, then you need someone else to do this for you. Most importantly, if shared, these posts are available to their friends as well.
Don’t veer too far off-topic in your posts. If you are a realtor, talking about interest rate changes is relevant. Adding links to unrelated viral videos will likely turn off many followers.
Including a picture with every post you place on Facebook will pique your customers’ interest. People love to see visual representations of what they read. Photos of your employees and products will get your message across to your followers in a more visual way.
Now you should understand what it takes to have a successful campaign. Remember to adapt your strategies in function of the niche you want to target for better results. You need to take your time when you are working on your page.