There are no set ways to market on Facebook. Everyone’s target market is different and wants different things. To really be successful with this resource, you have to do your research; this article is a great help.

Having contests are great for increasing your fan base on Facebook, so try to do that. Offer prizes or discounts to your users when they like your page. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.

The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). This is particularly important if the comment that has been left for you is negative.

Use a contest to build talk about your brand. Offer entries in return for liking your page. Make your winners viewable to maintain the legitimacy of your contest.

When you publish something on your website or other social media accounts, link to it from your Facebook page. If you write a blog, make sure that new posts appear on Facebook. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.

Facebook Ads

Try putting out some Facebook ads for your business. Posting to your page will only get you so far. To really maximize your marketing efforts, you should purchase Facebook ads. Facebook ads are cheap, and they can be quite effective.

When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. Adding great photos and unique color combinations really helps. Users on Facebook are attracted to these pages over plain ones.

Use custom tabs to make your page stand out. The tabs let you organize your page information to make it easier for customers to navigate. If you have a current promotion, make a special tab for that.

If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

Choose updates wisely. You can very quickly alienate your audience with poor content. They should offer help or be educational or entertaining. Using Facebook Insights will help you learn which updates do well and which are flops.

Setting off some of your content and making it inaccessible to the public is a good strategy for building your number of followers. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. Hide only a little bit of your content because hiding too much can affect your SEO negatively.

Make sure that a group is established for your business. This could be a place where your business could field questions and encourage customers to interact with one another. You can alert people to discounts and share useful information as well. You can quickly get to know some of your customers.

Don’t share updates that have no direct relation to your own content. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. Keep the business and personal pages separate so you can focus on your business better.

It is of critical importance that you make some serious efforts to keep your audience informed on your Facebook page. You don’t have to post updates all the time, but you should post the regularly. Be sure you have updates that are comprised of quality content that is actually helpful to readers.

Facilitate interaction between yourself and other fans. Conversations on your post should be allowed. Removing posts may infuriate some people. The main reason you should ever get involved is when the thread is becoming offensive or racist.

Use a competition or contest occasionally to get a minimum number of likes onto your page. You can offer to give people a discount or a free sample of something if you achieve a certain number of likes. This will also increase your traffic, resulting in many more sales.

Know what will and what won’t work when it comes to Facebook marketing. Realize that there are plenty of things that should be avoided. It’s easy to find examples of each. Check out the things that you are not supposed to do first. It is wise to also discover the things you should avoid also.

Ask your customers to share the content that you post with other people. A good way to keep them interested and sharing is to give them a coupon, etc to share your statuses. You may also wish to offer a coupon code once your status is shared a set number of times.

Look at Facebook as a matchmaking service for your company and customers. Sometimes, you might be able to match up two people on Facebook. Do this! Bring two people together and every time they share their story, your brand will be mentioned. This is a great way to promote something on Facebook.

Since reading this article, it is time to put these tips to good use. Use this information to help you use Facebook and take your business to the next level. The sooner you start getting your campaign planned, the quicker things will take off for you.