There is no denying the tremendous popularity of Facebook. There are millions, if not billions, of people using it today. If you own a business, you must understand the proper use of Facebook in your marketing strategy. This article shows you how it’s done.
Offering contests is an effective way to increase your fan base. Tell people they can win a prize or get a discount if they tell others to subscribe to your updates. Show proof that you have awarded the prize after the contest ends.
Creating a contest for your Facebook page is something that you can have some success with. Give away a desirable product to get people excited. Announce the winners on your Facebook page, and repeat this strategy every time you need to get more subscribers for your campaign.
If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. High quality pictures and appealing colors are essential. This will attract the most amount of customers.
Before you do anything else, you must build your audience. Therefore, try not to do heavy marketing until you have a reasonable amount of fans. When you reach that goal, you get more followers from promotions.
Never neglect your existing base. There are people that just want likes and then they forget about existing fans. Your audience must feel respected. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.
You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Invest in ads targeted for Facebook instead.
Make valuable posts. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Don’t do a hard sell though.
Hide some of your page’s content from those who haven’t Liked the page yet. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. Just hide a small portion of content so you don’t lose SEO.
Develop discussions on your page to increase exposure. People enjoy being on the “inside.” Give your followers the power to make some simple decisions. For example, if you post in blogs, find out what kind of posts they prefer to read.
Become an authority in your field. Facebook offers you many opportunities in building up your leadership role in your niche. Find opportunities to answer questions, and look for moments to post comments related to what you know best. You will find new followers and showcase your brand to hundreds of potential customers.
Only use images that are professional on your page. Understand that your photos will represent your business, both in good and bad ways. If you use personal pictures, ensure that the quality is good, and that you only post photos that will put you in the best possible light.
Don’t be shy; tell your visitors to show and share your content. Give them incentive to do so, like a discount or coupon. You can also release a coupon code once you reach a set number of followers and inform your followers of that goal.
You have to realize that the number of subscribers is not necessarily a good indicator of how successful your campaign is at the time. Try focusing on people that will buy from you. You can look at the conversion rate of your page if you want to get a better idea of the success of your campaign.
It is hard to read text and figure out what the author meant by their words. If your messages don’t appear to be written by a person, people won’t want to be a part of your page.
When it comes to Facebook marketing, you must treat it like any other type of marketing – you must know who you’re marketing to. Content that isn’t relevant to your audience will not boost your sales.
Try to stay on topic when posting to Facebook. If you’re selling homes, for example, it’s okay to post about learning of the rates on interest changing if they are. However, posting youtube videos of the Harlem Shake is not relevant and may put off your fans and followers.
If you have other folks posting on your Facebook page, make sure their style and strategy is consistent with yours. This will keep your company looking professional when on this site. If necessary, prepare all of your weekly updates ahead of time, and make sure your colleagues know where to find them when the time comes to post.
Be patient. Any advertising campaign takes time to be effective; Facebook is no different. You must make time in order to gain friends and followers in order to generate sales.
If you have a site besides Facebook, add a plug-in for Facebook. Some platforms for blogging will allow you to use this element quite easily but there are also embed codes that allow you to add Facebook plugins to any site. You can set it to display updates, subscribers and the link to your Facebook page.
As this article stated earlier, Facebook presents an unlimited opportunity for reaching new customers and increasing sales. After reading this advice, you are ready to start using these ideas right away. Don’t waste time, get started right away.