Twitter can be an effective way to spread the word about your business. Once you understand how it works, you will see the potential for hundreds, or even many thousands, of new customers. Spend a little time familiarizing yourself with hashtags, keywords, and other Twitter essentials.
If you’re still focusing all of your efforts on traditional forms of advertising, you are way behind the times. Although it’s possible to find great success with social media marketing, you need to learn how to use this new form of advertising properly. This article provides some media marketing ideas to help you succeed.
Post new blog content frequently and with regularity. When you have new information and your visitors are expecting new content, they will often come by to see what you have up. This is how magazines and newspapers get subscriptions. Be consistent to keep people coming back.
Whatever you are posting, whether it’s a tweet, a Facebook update or a blog post, make sure that it’s interesting. Enticing titles or headlines cause readers to want to click on your content learn more about what you have to say.
Try using Facebook games. You can try to create a game that is related to what you sell or the industry you’re in. There are several companies that were propelled up the ladder simply because of their Facebook-driven online games. If it is within your budget, you can hire a professional video game developer to create your Facebook game.
You can use sites like Youtube to help give yourself attention through social media marketing. Millions of people are on YouTube each hour of every day, this can potentially attract millions of people towards you so it’s never a bad idea to market on YouTube. It is easier to increase sales when you are selling to a warm market, and anyone who knows something about you before they get to your site is more likely to buy your products, because you have piqued their interest.
You can’t use Twitter effectively without hashtags. Tags are preceded by the symbol # so your updates can appear in feeds of other users who subscribe to the same group. Make sure you choose your tags very wisely.
Use LinkedIn’s blog feed application to automatically post your blog updates to your LinkedIn page. You are able to post something, and it shows up as updated in LinkedIn. This not only helps you save time, but doubles your exposure–both LinkedIn friends and blog readers will get your update.
Offer exclusive specials to the people that follow you via social media. You can entice your customers to purchase with unique items that can not be found anywhere else. You could organize contests, give out free prizes, or offer rewards to your best customers. If not, offer an exclusive price reduction or coupon savings just for followers to enjoy. You can also only include special announcements on any of your social media pages.
You will not get results right away. It takes time to create a truly winning social media campaign. Focus on getting more customers to connect with you on social networks before you think about launching a major campaign. Talk about your social media marketing campaign via your other marketing tools.
Put social network widgets on your website to help advertise your social media sites. Having a widget on your site gives followers a simple way to spread the word about your site. A widget will make it possible for readers to share content from your site to their favorite social media site without leaving your page.
After you publish the new content on your company’s blog, alert your followers to the new information through your social media outlets. The people who follow you through social media sites will appreciate being notified when you provide fresh, useful content for them.
If you’d really like the customers to go crazy about your products as opposed to the competition’s, make sure that you’re offering some great deals and exclusive specials. For example, if you’re offering your product for a 50% discount and someone else is not, then you’re suddenly exclusive! You have the market cornered. Their friends will find out and your business will benefit greatly from the exclusivity.
Freebies are a very popular strategy to consider for your social media website. Few people can resist the appeal of a freebie, which makes this approach very effective. Choose an interesting freebie, then post links to that deal on popular deal forums like FatWallet.
Get a popular blogger to write on your website or you can guest blog somewhere else. This will help you garner more traffic to your own site. When you use guest blogging as a technique, make sure you also link back also to your site. Also, let the blogger do the same. The blogger’s followers are likely to come check out the post as well as your site in the process.
You can ask your customers to do a survey. If your target audience is very active on social networking sites, then you should be active on those sites too. However, if your customer base doesn’t spend very much time on social media, don’t use this type of advertising; focus on advertisements that will reach them.
Make Facebook or Foursquare friends into customers by working your profile in a professional, yet engaging way. Fill them in on new locations, products, or services. Offer special discounts or coupons exclusively through your Facebook or other social networking page. People will interact with you on social networks if they perceive it as interesting.
Figure out what your competitors have been up to. Look them up on different social networks and analyze their techniques. You can choose to approach it a similar way or try develop your own way to reach a different audience.
Update your social media pages often to increase interest. When you launch a big campaign on a new product, make sure to provide the frequent updates people expect to see. If you are having a hard time coming up with new content, you may want to post less often.
Branding is essential when using social media to market your company. Use the logo from your company for your profile picture. Utilize consistent color schemes across all of your social media profiles. Doing so helps your branding, which makes it easier for your subscribers to identify and trust you. Let branding work for you and remain consistent.
You need to handle negativity and complaints on social media appropriately if you have social media pages available for customer feedback. Social media is awesome when you get praise, but there is also a negative side. Never retreat in such instances, but instead confront problems directly so that problems can be solved and customers can be made happy.
If you give your customers a free promotional product or other free products in a contest, you will find your posts could become viral quickly. People cannot resist freebies, and if they have a chance to win, they will enter your contest through any channels you offer. Share whoever won with everyone so that they can see you do give out the prize, so more will come back for the next contest.
If you want to get more attention for your business, then social media marketing could be for you. This potential customer base can become even larger if the people you reach through social media channels share your product reviews, special promotions, and other business-related information with others. Give incentives and you can spread your name with special offers and competitions.
Read customer’s posts and create your own on Facebook. Keep an eye out for questions or comments regarding your company. Quickly and accurately address what people are posting on your Facebook timeline. People will take notice of the effort you’re putting in.
Take time to check out your competition before creating your first Facebook page. Viewing their pages will allow you to figure out what you should, and shouldn’t, do. Be sure your page is appealing and sticks out from others.
It’s vital that you set your blog up so that it is is for your followers to subscribe to. Avoid positioning the subscribe button in a place that is inconspicuous. Followers don’t want to hunt for the link. They want the link to be easy to find. Remember that some customers have different Internet speeds, so make sure the button loads easily.
Post on Facebook regularly. When a person comments on your wall or asks a question, take notice. Quickly answer any questions and engage in the conversations on your page. People will take notice of the effort you’re putting in.
Try focusing your campaign on popular social outlets. You could try some popular social media sites like Google+, Facebook, and Twitter. By directing all resources, you are able to develop a better marketing campaign which can lead to a more successful business.
It can be very exciting to market your business and your services via social media marketing; however, if you don’t do it right, you could sabotage yourself. Use the ideas in this piece and you will see amazing results through social media that you may not have thought possible.
Never get careless when putting out new information. It is easy on sites like Twitter to send a snippet out to your followers without putting much thought into it. If you make factual and grammatical errors in the content you create, it can make you look bad to your followers and customers. Even if others are posting unprofessional content, you should not.