Facebook marketing is something that’s easy to learn and it can help you reach a large audience. Use this marketing strategy to increase visibility and exposure. Keep reading to learn more about marketing through Facebook.
When you market your business on Facebook, post professionally. While social media usually has a relaxed tone, present your business and yourself professionally. Being professional can bring respect.
Facebook Offers is a great way to promote freebies and contests you offer on your site. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. If it’s a good offer, it can be promoted to non-fans.
Do not ignore any questions or comments that are asked of you on Facebook. Thank people that answer questions for you or provide other valuable information. When you already have an answer available on your website, link to it.
In order to make the most of your marketing efforts, build a fan base that is solid. Do not invest in promotions until you have a strong base with thousands of followers. After that, you are sure to see a big jump in conversion rates.
Respond to any comments in your inbox or on your wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.
Either create or join a group that suits your business. It may be a useful clearinghouse for information or a place for customers to speak with fellow purchasers. You can also give your group customers advance notice of deals and coupons or even create special sales just for them. Another benefit of the group is finding out all about your customers feelings and needs.
Speak with your fans so they can be involved with the decisions you need to make as a business. Folks like feeling as though they are part of the process. There is no greater way to do this than letting your community get involved with the decision making process. As an example, a blogger could have readers vote on a topic they’d like to hear about.
Never turn off the function that allows people to post comments on your page. It may seem smart to keep bad comments away from your page, but really it creates the perception that you have zero interest in hearing from your customers.
Only post professional looking photos to your page. These are a great way to show off your business. Use a good camera, and make sure the picture only displays positive things about you, your business and your brand.
Respond to any comments you get. This includes ones in the inbox as well as on the page itself. This extra work will pay benefits down the road.
Run a contest or competition every now and then with the goal of getting more “likes” on your page. Discounts or free prizes are a good incentive. This brings in more subscribers and gives an opportunity to the winner to comment on the prize or free offer.
Encourage your clientele to write about their experiences with your company on your Facebook page. If someone comes to your page to investigate your products, they could be encouraged to buy if they see positive reviews. Potential customers will have an easier time making decisions about what you offer when they can see reviews from past customers on your business’s Facebook page.
Hold contests to keep your page exciting and fun. Keep your contests personal and focused on your product. Then, at the end of your contest, pick a winner.
Always remember that it’s sometimes impossible to correctly read the intended tone of a post. Make sure that no post you write is ambiguous or seems computer-generated.
Facebook can help your promote your products and build list of friends. You may utilize coupons as a way to attract newer friends and promotional offers as a way to maintain relationships with existing ones. Offering promotions is a great way to attract new followers.
Facebook is certainly a new and intimidating marketing venue, but it’s potential reach is too great to ignore. Instead of ignoring it, jump right in! Use these tips and you’ll get great results.