To put it bluntly, Google is the center of the world. You are in trouble if your site isn’t optimized for yahoo! or Google. Forgetting to register with Google, Yahoo and Bing is not going to be good for your site. Use what you learned here and get started with search engine optimization.
Several articles on different topics are better than one long article on your website. Long pages don’t carry as much weight with the search engines as short ones do. Also, you’ll find that most of your visitors don’t want to look at something that is multiple pages.
Keywords that best identify your business should be prominent in your domain name. Make sure your website is easily found when people search for it. Not everybody will come to your website from the advertisements, some find your site by searching for things on your site.
Header tags are important to use. Headers are large at times. However, CSS can be used to alter the size. Headers are important because search engines love to use them to rank websites. These tags are meant to underscore key points about your offerings in order to cause search engines to take notice.
Go to the websites of competitors and view their source codes. This will allow you to check out what SEO tactics their site uses, and the keywords that they use. You may not want to be like them, but it will give you ideas.
Try using product feeds to get more customers coming into your website. Your feeds should include detailed descriptions of your product offerings or services, along with prices and pictures. A consumer site that lists good deals, or listing with a search engine can provide this help to your site. Let customers have the option of using a feed reader to follow your feed as well.
After choosing which keywords are best for your site, get as many as you can in your web page’s title. Your title is your websites first handshake with search engines, so make it friendly and relevant. People will click on the link to your site since it will fit the user’s search results.
Boost the rankings of the search engine with article exchange instead of link exchange. This basically means that you will use an article created by a different website owner, and post it on your website. You will then need to credit the author with the help of a link to their site, and they will do the same for you on their site. This works even better than link exchanges, and of course each of you get fresh content.
Stick to a single subject or product per page. Don’t try to promote all of your products on one post or a single article. This just confuses customers and prevents return visits. You will see more success when each page has a separate focus.
Social Networking Sites
You can boost the amount of search engine results to your website if you use social marketing basics to take advantage of the available free social networking sites. There are many more social networking sites besides Twitter and Facebook. There are specialized sites which may fall within your niche. Participate on those that are directly relevant with your business.
You don’t want to overuse keywords or try to use too many separate keywords when you are developing content. Stick to a certain key phrase on each page. Analytical tools are great for determining which words work the best.
You probably have a really good site, but you know it can’t be perfect. Once you come to terms with this and start looking for any design flaws, you can improve them and increase the output of your business. Spend time regularly tweaking your site to increase traffic.
Use plurals and longer forms of words for keywords to create more hits on a search engine. Keyword stemming is utilized by many search engines. If you use a word such as bank, the search engine might not find the words banking or banker! Use the keyword stemming technique by choosing longer form keywords; for example, using “accounting” can also grab readers who were searching for “accountant.”
Use these tips when you optimize your website so you can remain relevant online. Your search engine ranking will depend on the relevance assigned to your site. Use these tips each and every day to improve your rankings. If you aren’t using these strategies, you can bet competitors are.