As you get better, you learn how to make the tweaks that really make a difference. This article offers some of the best tips on SEO and how you can use it to optimize your website and increase traffic.

When attempting to use SEO on your site to increase traffic, make sure your site is coded well. Search engines are not humans and their spiders will not make exceptions for inadequate code. If your site’s Flash content does not include a text-only description or tags, it cannot be indexed by spiders.

Use many types of keywords and even common misspellings. The search engines decipher your meta tags and integrate the information into their algorithms used to generate search results. Therefore, make sure you use all the possible spellings of your keywords.

Good search engine optimization relies on keyword density. Keywords should total 20% or less of the entire article.

Anchor Text

Using keywords as anchor text is an easy way to kill two birds with one stone. You should describe what the page is about and give a good reason for your reader to click on your anchor text link. Ensure the right text is used as the keyword, so you receive a rise in ranking. It’s important to use keywords in your anchor text so that they can get picked up by search spiders crawling your site.

Use header tags to your advantage. At times the headers are too large, but CSS can be used to make size changes. Search engines often use headers to rank sites in search engines. This makes headers crucial. Try using both H2 and H1 tags for highlighting important items about your services and products to give something essential to search engines.

A product feed can help bring more traffic, broaden your customer demographics, and increase your presence online. This is where you are going to be able to provide important selling points about your products. Send them to shopping sites and search engines. A feed reader allows customers to subscribe easily to your feed, too.

Focus on only one subject or product on each page of your website. Don’t try to promote all of your products on one post or a single article. It confuses clients and prevents them from returning. Dedicating a page to specific products and information is the best way to go.

You should research what keywords are going to best fit your business. Learn what keywords you should be focusing on as you put together your site’s content. The focus of your research should be on discovering which search terms are most common in your particular niche. Keeping this content highlighted helps raise your search engine rankings.

Don’t use a ton of keywords. Select a list of about a dozen keyword or keyword phrases so that you can make your site focused. You can use keyword tools to find the best choices for your website.

“Alt” tags are crucial when adding image links to your site. These tags will replace images if there is an error or if images aren’t enabled by the user. Search engines read these tags and index them, so you can boost your page rankings by having keywords in them.

Search engine optimization is just another way of drawing in customers. Many companies are unaware of this.

You will help your SEO by using links to relevant and reputable sites. Linking to good quality content is important to the linking process. Relevant links to other websites are more valuable from a SEO perspective than the links that interlink your website. As well, search out opportunities that will also link back to your site; this will help you increase your traffic.

Give your articles keywords to improve your SEO. Putting the right keywords in your articles will make search engines respond positively to them. It will be easier to draw new readers into your site. You want to add the keyword into the title, the introduction, and a couple times within the body of the text.

If you want to focus on search engine optimization, you need a social media strategy. Some sites, like Facebook and Twitter, allow direct interaction with customers and potential customers. Other sites, like YouTube, are great ways to showcase products.

As you try to assess which keywords are the best for your site, take off your businessman’s hat and think like one of your own customers. Brainstorm what everyday terms and phrases people would use when searching for the content on your site.

Every website owner wants to see his or her page atop Yahoo or Google search results. It can be difficult to achieve, especially for those in competitive niches; however, the tips you learned here can help you gain an edge to start climbing up the rankings towards those top pages.