Have you been told that Facebook marketing is a must for your business to survive? If you’re a bit confused here, no worries. This article will help you understand how to use a Facebook campaign to attract customers to your business.
Hold Facebook contests. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Follow through and actually award a prize or you will appear dishonest.
Always respond to comments written about you or to you on Facebook. It is important to monitor your wall daily and to check out @ messages for your brand as well. Reply to them, especially if it is someone who needs customer service or has a complaint.
Generate a buzz by offering a freebie through Facebook. Encourage people to subscribe by giving something away to some of them. Post who the winners are to your Facebook page; do this often to grow your business.
Consider Facebook ads. Posting on your page only goes so far. To really maximize your marketing efforts, you should purchase Facebook ads. They are inexpensive and can add another dimension to your Facebook marketing.
Make a group rather than a page. Facebook groups will encourage potential customers to establish their own community. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.
Facebook Offers lets you provide freebies or host contests easily. You only need to post the offer and then change it to Promoted Post on your wall. If the offer is very good you can also promote it to those who are not fans.
Treat your old customers well. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. If you want your Facebook marketing to pack more power, then make your audience feel respected. These customers can champion your brand if you engage them effectively.
Carefully consider any updates you plan to post. If your updates have no value, your subscribers will lose interest fast. Keep your updates helpful, educational, or entertaining. Facebook Insights is another tool that you can tap into to increase customer satisfaction.
Respond to any comments in your inbox or on your wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.
You want to increase sales through your Facebook marketing efforts. Setting monthly sales goals can guide your efforts. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. If you are disappointed in your sales, it might be time to make changes in your business strategy.
Always allow comments on your Facebook page. You will find that this is a good way to keep people’s negative comments away, but you need to care about their feelings.
Get customers to use your Facebook profile to put up reviews. People who have an interest in your niche want to know what others think about your business. Having your past customers share their experiences will allow prospective customers to make an informed decision.
Vary the style of your postings, but keep a consistent message. Talk about your business and brand, but don’t repeat the same sentiments over and over again. Look for new topics your fans would be interested in. You can always ask your customers to post their thoughts and photos.
Keep in mind that having a lot of subscribers does not necessarily mean your campaign is successful. Your focus should be on those who have the most potential to buy your products or to share with their friends. Look at how people are converting and you will see how well your site is doing.
If one of your Facebook followers criticizes your business, be sure to address that criticism. Ignoring it will give people the idea that you only care about people who like you. If you take care of them quickly, you will be admired.
Keep in mind that customers cannot hear the tone of your posts. If your messages seem robotic, folks won’t be interested in your or your business.
Create a list of friends as you use Facebook to promote sales for your company. Offer coupons and discounts to your existing, loyal customers. If you stop at offering new friends the promotions, you will likely lose friends as they lose interest.
Don’t veer too far off-topic in your posts. If you sell homes, posting about how the government is changing interest rates is applicable and a great thing to do. Posting links to Harlem Shake parodies is totally off-topic and will only bore and frustrate your fans.
Let your marketing campaign on Facebook have time to grow, along with letting it boost sales for the business. It isn’t an instant miracle. Expanding the number of followers, giving them a compelling reason to keep coming back and providing valuable information are key to increased sales. When you do, over time you’ll see great rewards.
You should be less hesitant about plunging into Facebook marketing now that you have read this piece. Get on Facebook now and begin using this advice right away. The faster you get going, the sooner you’ll start generating business. Get started right away!