Do you understand Internet marketing? Are you using Facebook to its full marketing potential? Could your old marketing strategies use some updated knowledge? The following article will share some Facebook marketing tips that you don’t want to miss.

Communicate with your fans on a regular basis so you are aware of what they want. Pay close attention to your followers and what they want. The public has often provided marketing inspiration to numerous businesses. Don’t ignore your fans.

Would a group better suit your needs than a page would? Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.

If you want to only target current customers, use “custom audiences”. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.

Make sure to put your current audience in the forefront of your priorities. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. Respect and reward your audience as much as you can. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.

If you receive a “like” from someone, give them a special offer. Likes are very important to improve the visibility of your company. Giving a gift in return is good marketing. You can offer a discount on your products or even give a free item. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.

If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. Customers like this are transient, and therefore may not follow your daily activities closely anyway. As an alternative, consider advertising on Facebook instead.

If someone takes the time to comment on your wall, give them the courtesy of a response. When someone shows interest in your business, take time out to speak with them, Consider that Facebook posts are sort of like phone calls in that they require replies and attention.

When marketing through Facebook, the goal is to increase your sales. Thus, you should set incremental monetary goals for your company. You need to actually get some earnings from all those Facebook likes or they don’t really mean much. Try switching your strategy if you’re not seeing an uptick in business.

One strategy for turning visitors into fans to to maintain a fans-only content area on your website. A casual visitor just might be willing to start following you if that’s the only way to get access to a particularly interesting part of your page. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.

You may find some difficulty the first few weeks of using Facebook. A good way to begin is by adding Facebook buttons to your own sites. This gives your customers a way to find your page that isn’t intrusive like Flash ads or floating banners. When fans “like” the business via Facebook, you can update them on what happens in your business easily.

All your content needs to be “Share”-able. If your page has important information, you likely want your subscribers to share that information with others. Sharing is what makes Facebook tick. When you work hard to give valuable resources to your audience, they will return the favor via informing their own networks of your content and possibly getting you more prospective customers.

Build your brand’s personality. When people see posts that are boring or stale, they will think that your products are also stale and boring. You need to retain your professionalism all the time, but give your company a bit of sparkle.

Never turn off the function that allows people to post comments on your page. This will show that you are interested in what people have to say at all times.

Always post high quality photos on your Facebook page. This gives people a professional impression of your business. If you decide to post personal photos, be sure they aren’t offensive in any way, and be sure and take those photos with a high quality camera.

Work on responding to all comments left on your page. You will probably get messages in two ways: on your wall and in your inbox. This can eat up a lot of time, but the user engagement you get as a result is worth it.

Your Facebook page should look like it is related to your webpage. You should match your webpage colors to those on the wall of your facebook site. This helps brand your Facebook page with your business. If they are vastly different from one another, your following will get confused.

Don’t use Facebook’s update feature too often. This allows you to send out messages to everyone that follows you. But, just use the feature for things that really matter. You should not use this feature to promote your products; only use it to inform them of important happenings.

Ask your followers if they will share any content that you post. Offering an incentive such as a discount when they share will help you gain more subscribers. You may also promise to give a coupon code to anyone who shares your updates to s set amount of subscribers.

You need to remember that just because there are a lot of people that like your page does not mean you will win. Your main priority should be those people who are either going to buy your goods or pass on your business details to their family and friends. Look at how people are converting and you will see how well your site is doing.

This article can level the playing field for newbies who are competing with the traditional marketing methods used by the old pros. But, the above advice needs to be used properly. Start your campaign plan today by using this advice and profiting from it.