People often spend downtime on Facebook. It can be a great way to use your time if it’s used for marketing purposes. Since millions of people are on Facebook, you’re able to reach out to more potential customers, giving you great results. This article shows how you can get great results with Facebook.

Always reply to comments posted on your wall to give followers a sense of connection with you. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). It is important to reply to everyone, even more so if it is a complaint or a question.

Make sure any content you publish is linked through your Facebook. If you’re a blogger you should put a link to your Facebook page at the end of your posts. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.

Keep spam off of your Facebook page. There are filters at your disposal when editing the page that can help you monitor it, even when you are not on. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.

Custom tabs can help you make your Facebook marketing strategies more efficient. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. For instance, your current giveaway can have its own tab that lets your followers know how things work.

If you want to only target current customers, use “custom audiences”. This will lower your marketing costs and increase the company profits in the long run.

Consider carefully before you promote your business on someone else’s page. By doing this, you’ll be able to gain the attention of people who may not know about your page. Make sure you’re seeking the right kind of attention. Make postings on other Facebook pages only if you have worthy content. Spamming is something you should never do.

Try offering exclusives when people “like” your page. Likes can draw new attention to your page. Make it worthwhile to like your page. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. Making it lucrative can work well for you.

Have your fans get involved with your various company or brand decisions. Customers like to feel they are being heard. There’s no better way than to get your community involved in making decisions for your company. As an example, a blogger could ask what posts they would be most interested in reading.

Real Resources

Apply real resources to your Facebook marketing. Marketing on Facebook takes a major effort, but it can lead to great success. If you try to get someone to work on your page that already has a lot to do then you’re not going to get very far because they have to stay on top of things at all times. Use real resources and you’ll get a lot out of it.

Allowing people to comment on your page is an absolute necessity. It may seem smart to keep bad comments away from your page, but really it creates the perception that you have zero interest in hearing from your customers.

Run an occasional competition or contest for getting a certain number of Likes to your page. You can offer a discount as the prize or something that is free to the winner. This will get you quite a few more subscribers and that also gives you the chance to have the winner review the prize they got if they enjoyed it.

Your website and your Facebook page should mimic one another. If your website is grass green, make your Facebook page the same color. This helps brand your Facebook page with your business. Making it completely different, however, will only serve to confuse your loyal customers.

Update your profile as often as necessary. When changes occur within your business, you must make the changes on your profile. If you update your page it will help customers. You may want to get a few things changed on your profile as well so people can have something new to read over from time to time.

Most people use Facebook to play Farmville or share LOLcats, but that doesn’t mean you can’t use it for something more lucrative. Since you have looked at the article above, you can use Facebook as a helpful marketing tool. Put these ideas to work and watch your business expand.