Do you have a Facebook page for your brand? If you do not, you are missing millions of possible customers. If you already have a Facebook page for your business, it’s important you are making the best moves to reach clients, while avoiding pitfalls. Keep reading to learn about what the experts are doing on Facebook.

You need to have a unique Facebook page if you use it for marketing purposes. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. Most users on Facebook are visual.

Your Facebook page needs to be monitored for spam at all times. Even if you aren’t around, you can put filters in place which will monitor and guard your page. If you have different page administrators, they can help you with this.

Facebook Offers allows you to promote contests or free giveaways to your customers. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If it’s a good offer, it can be promoted to non-fans.

An effective marketing strategy is to offer a giveaway. This can be done if someone likes your page. Don’t give away anything expensive; just make it something that your fans will want.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. You have customers that come and go at random times so they probably won’t follow your posts on Facebook. Use Facebook advertisements as an alternative in such cases.

Always answer comments and posts that show up on your Wall. It is important that you acknowledge that a person who takes time to interact with your business is important to you. Facebook is similar to a phone call, you would respond to that, right?

Don’t think that you should update your page if what you have to say has nothing to do with your content. Only talk about stuff that will interest your target audience. Stick to your personal profile for these sorts of discussions.

You may find some difficulty the first few weeks of using Facebook. Make sure you add a link to your Facebook page on your website. This helps visitors and customers alike easily get in touch with your business as well as providing a more personal way of marketing. When your page is “liked” by someone, you can update them on information related to your business.

Using Facebook as an effective marketing tool requires an investment of time and effort on your part. This isn’t the same as posting five times daily, but do regular updates. Keep your content quality driven at all times.

Always make sure to allow comments on your Facebook pages. While some see it as a method of keeping negativity away from them, it sends a bad message to your followers.

Build relationships with your fans. Build strong and trusting relationships with those you interact with. Keeping your content fresh is a great way to build a relationship that lasts. Make sure you periodically run a contest or promotion to reward your most loyal followers.

Use your updates sparingly on Facebook. It enables you to put a message out to everyone that likes your page. Only use it for very important events and news like an emergency, etc. Your customers will lose interest in your campaign if you use updates to share promotional offers instead of helpful information.

Ask customers to submit reviews and post them on your wall. People that want to purchase what you’re offering will enjoy reading through reviews about these things. Potential customers will have an easier time making decisions about what you offer when they can see reviews from past customers on your business’s Facebook page.

Participate in conversations that develop on the Facebook page. You should post content that will make your followers react and start talking. You can either start conversations or ask a question to get them going. Then join them as they engage in conversation. Talking with your fans allows them to see your company as personable and feel they have an actual relationship with you. This often converts them into true customers.

If you haven’t put your business on Facebook, hopefully you’re inspired to do so now. This article should have provided you with much of what you need to start, so stop making excuses. Even if you aren’t new to Facebook marketing, there is always room for improvement. Use what you learned and watch your business progress.