Most of your family probably has a Facebook page. It’s even more than likely that you’ve got grandparents hanging out there as well. But are your current and potential future customers on Facebook? If you answered yes, you may find Facebook marketing to be a wonderful asset. Keep reading to learn how to be successful with Facebook marketing.

When you market services and products on Facebook, your page needs to stand out above others pages that are similar. Use many colors and images relating to your product. Users on Facebook are attracted to these pages over plain ones.

Never neglect your existing base. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. For a great marketing campaign, you should respect and appreciate your followers. This engages your consumers with your brand, so you can’t forget who your champions are.

You must always focus on the aspect of why you have your Facebook page. Don’t create a Facebook page just because it is the hip thing to do. Instead, define what you are you going to communicate with your customers. Or, do you want them to have a forum with which to contact you? The techniques you use should be different if you want to use your Facebook to generate more sales or simply stay in touch with existing customers.

Get people talking. Let conversations run wild, but ensure they’re well moderated for spam or offensive content. Post deletion or being too controlling may cause negativity to be directed at you. The main reason you should ever get involved is when the thread is becoming offensive or racist.

Your Facebook design should be a little similar to your main website. As an example, if you have a website that is themed in purples, make sure these colors are translated over to Facebook too. This helps folks make the connection between you and your brand. If the color schemes are completely different, people may think it is a different company with the same name.

Event sharing can be very important to your bottom line on Facebook. For example, if you’re going to attend a trade show you can make an event out of it and share that event with everyone who follows you. People will be reminded of this event when it occurs by Facebook.

Just because you might have a lot of fans, that does not necessarily equate success. You want to have fans who want to buy from you and will share the content you post. View your conversion rates to gauge how well your marketing efforts are working.

Think about Facebook matchmaking as a way to market your brand. You may be able to connect two people on the social media site. Go ahead and introduce them to each other. Bring two people together and every time they share their story, your brand will be mentioned. You cannot get better promotion than that from Facebook.

Respond to all of the negative comments that you get on your site. People may get the idea you are only responsive to those who like you if you ignore it. Addressing this promptly will help others to see you in a positive light.

Tone is much more difficult to discern in a Facebook post than in verbal conversation. Keep this in mind when you write posts. If you are using messages that look generic your recipients will think it is spam.

As with any marketing strategy, you must know your targeted Facebook audience. Post content that is relevant to your buyers to help increase sales.

Don’t veer too far off-topic in your posts. If you sell toaster waffles, talking about toasters is acceptable. However, funny cat videos are completely irrelevant and will frustrate your followers.

Be on the lookout for those that want your marketing attempts to fail on Facebook. All people have one or two haters, but one negative comment on Facebook can lead to disaster. Make sure to protect yourself and your business by removing any negative posts on your page.

Set monthly goals for the Facebook marketing campaign. You might use Facebook to launch new products, boost sales or gain a particular number of new followers. When you fall short of your goals, make sure to change your strategy.

Facebook is always changing, so make sure you know what’s new. It’s important your campaign is updated, if subscribers start using new features when they are available. Test these features as they come out to determine their value.

Get your audience to share content with you on Facebook. The best way to determine how your target demographic will respond to a particular marketing push is to ask them. In no time at all, you will have lots of ideas direct from the source.

Look at Facebook as more than just something to attract fans, but rather as something to capture the hearts of existing ones. You want to engage with potential long-term customers, not just people interested in your contest. People just want to win something free and are not necessarily interested in your product. A better approach is using the effort to reward longer term loyalty.

As you create your Facebook page, consider your SEO. Use the keywords that you used when optimizing your website, and realize that Facebook is a great place for your site to get back-links. Your Facebook page can eventually rank in results of a search when your keywords are strong.

You most likely have your own Facebook, so you will know what your customers will see, what they do and what they wish to know. These tips will keep your customers on edge with new product offerings for your company. You will see a correlation between increased profits and effort put in.