Do you want to market a service or product but lack the knowledge to start? If you have, you might want to consider Facebook marketing. This could potentially earn you millions of fans. If you’re interested, you should read through the advice outlined below to help you get started.
Generate a buzz by offering a freebie through Facebook. Encourage people to subscribe by giving something away to some of them. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.
Any content published online should be linked to your Facebook page. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
Do not let SPAM overrun your Facebook page. Filters are available to help stop spam before it even appears. Anyone who has administrative rights to your page can filter out specified keywords simply by entering them into this tool.
When using Facebook, think of it as a strong platform for sharing quality content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Think of it in this manner. Cross promote information between your official website, blog and Facebook. You will discover that Facebook has the ability to draw lots of traffic.
You may wish to create a Facebook group rather than a Facebook page. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Just get the offer all set up and change it to “Promoted Post.” This will encourage people to come to your page.
Check comments on your Facebook page regularly and respond promptly. Thank them for contacting you, and try to give helpful answers to their questions. Put a link up to your website should you have something on there that is relevant.
Before you do anything else, you must build your audience. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. When you hit that number, your conversion rates will soar.
You must not forget your current customer base. Businesses sometimes concentrate so hard on getting additional followers that they forget the loyal followers they already have. If you want your Facebook marketing to pack more power, then make your audience feel respected. This is very rewarding, so don’t neglect your fan base.
Be aware of when it is appropriate to post on other Facebook pages. This can really help you to gain exposure. Having said that, it’s crucial that this attention is desirable. Only make posts on other pages if you have something worth saying. Avoid spamming because this will just annoy people.
Try holding a giveaway to boost interest in your Facebook page. People like free stuff and may life your page for a chance to win something. Don’t give away anything expensive; just make it something that your fans will want.
Make sure you answer posts and comments on your wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.
Ask your followers to interact with each other. This will help keep the conversation going about your products and services. If you get rid of a post or tell others that they need to change the topic, it could offend them. You should only intervene and stop the conversation if it becomes ugly.
Design your Facebook page to be similar in theme to your website. If your site is filled with royal blue, then your Facebook page needs to have royal blue too. This will help people to quickly recognize your business. When the two are unalike, people will be confused.
Just about anyone can engage in Facebook marketing if they want to. Remember what you have learned and get started. When you see profits increasing, you’ll be pleased with your results.